What it entails
Know what to build — and why.
We interview customers, size the prize and test willingness to pay before you commit engineering. The output is a decision memo: build, reshape or stop — with numbers.
Test your idea
What’s included
Research you can act on.
01
Customer research
Jobs-to-be-done interviews and synthesis that names the pain.
02
Market sizing
Bottom-up sizing from reachable customers, not reports.
03
Pricing tests
Van Westendorp and concierge tests of willingness to pay.
04
Investment case
Unit economics, scenarios and a 12-month milestone plan.
Process: ask, test, decide.
- Week 1: twelve customer interviews and a synthesis wall.
- Week 2–3: pricing and concierge experiments with real buyers.
- Week 4: decision memo with economics and next milestones.
Related services
Prove it before you build it.
Four weeks to an answer you can take to the board.